The Best Sayings In Real Estate: From "Location, Location, Location" to "Traffic, Traffic, Traffic"

Each industry and every area of sales has its own Rules of Thumb, old saws and clever sayings. Real Estate is famous for "Location, Location, Location"; Speech Therapy for "Locution, Locution, Locution".

The best saying in Real Estate and the business of Real Estate have always intrigued and amused me:

Real Estate:

• Location, Location, Location
• There's nothing new in Real Estate.
• All Real Estate is Local.
• It's not about the house.
• Your first offer is your best offer.
• If you sleep on it, you won't sleep in it.
• Make it easy to buy a house.
• Your Trusted Adviser in Real Estate.
• Your Real Estate Resource for Life.
• It's only worth what someone will pay for it.
• List to last. Listers are lasters.
• Buyers are Liars. Sellers are Yellers.
• Show me the Numbers.
• Statutory Non-Employee.
• We're Professionals. Like Lawyers, Doctors and Hair Dressers.
• My way or the highway.
• It was time for a firing.
• FSBO? What kind of BO is that?
• Lies, Damn Lies, Statistics, and Real Estate Numbers.
• I'm an SOB. Son Of a Broker. (But what does that say about his Mother?)
• If you can't be number one in your niche, find another niche.
• High Tech, and High Touch.
• It wasn't meant to be.
• Traffic, Traffic, Traffic

Real Estate, Personal:

• No! Any other questions?
• No! Get back in the prospecting booth.
• No! We didn't have more awards than agents.
• You' re not cold-call telemarketers. Why do you think that?
• Competition with FSBO's. We're not in competition with FSBO's.
• You're not Real Estate whores. If you were, you'd get paid a lot better.
• I'm in Real Estate. I sell advertising.
• Mike Ferry says...
• Robo-Realtors
• Stepford Realtors
• Drink the Cool-Aid
• It's not original. He just made it up.
• (After bringing in a rubber stress-ball brain) When you go home tonight, take your brain with you.

Business:

• When all else fails, ask the customer.
• Find out what they want, and give it to them.
• A verbal contract isn't worth the paper it's written on.
• Make 'em an offer they can't refuse.
• They don't care how much you know, until they know how much you care.
• How can you tell when a salesman is lying? His lips are moving.
• Cash is King.
• Content is King.
• It's not lying. It's sales.
• Close early and often.
• What gets measured gets done.
• What gets rewarded gets repeated.
• The 3 rules of business: 1) All things being equal, people buy from their friends. 2) All things being unequal, people buy from their friends. 3) Make friends.
• Don't sell the Steak. Sell the Sizzle.
• The best business is repeat business.
• The best business is referral business.
• Life Insurance isn't bought, it's sold.
• You are who Google says you are.

Any favorites?

Adapt Or Die!  Happy Searching.

WebHomeUSAblog; The Blog of Real Estate Search Marketing

• It ain't over 'til the Fat Lady sings signs.

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