Well, it happened at last. Trulia is finally taking some Zillow-Like heat from the Real Estate Community. So much for the welcoming and warm embrace tauted by the NAR and the Real Estate community to the DOJ (Department of Justice) for all the new Real Estate models.
The NAR, Move, Realtor.com and all the Broker Websites just got caught with their Google Page Placements down.
Now Zillow isn't the only spear catcher for the ad-sale-model of Real Estate Websites. Trulia has never sold a house and offers agents and brokers free advertising and exposure, but they must be doing something wrong. Realtors provide Web-pages for homes. So Trulia can't.
The NAR ePro designation, the CRS course on "Driving Buyers To Your Website" and many articles in NAR publications taut SEO (Search Engine Optimization). Trulia works SEO into their virtual DNA and now the NAR is all over their case. Be careful what you wish for. Mike Ferry must have a script for it. (I've called Pete Flint of Trulia, "The CEO of SEO".)
You mean the Broker and Agent Websites aren't as good as Real Estate Agents say they are? And there's an easy way to check, on Google, where I do all my other searches? You mean Google agrees with Trulia about its Result Page Position vs yours.
Trulia has embraced SEO for the street address. The address is right there in the domain name(Trulia.com/123MainStAnywhereNY11000). This means Trulia is not only optimized for the whole address (Google the street address of any home-for-sale address on Trulia), but also for the Zip Code and the City or Town. With Trulia's Top Ten Traffic for Real Estate, no wonder they're so high upon every address search for directions.
Realtor.com has just started adding parts of the street address to their domains/Web-pages for their listings. They're late to the game, but with the most traffic in all of Real Estatedom, anything can happen.
Trulia hasn't done anything illegal or unethical. Trulia has just tapped into the ad sale revenue which NAR, Move, Realtor.com and all the Agent and Broker Websites have left on the table.
Be careful Mr. Flint. The NAR, Move and Realtor.com don't always play fair.
Keep your SEO powder dry.
Happy Searching.
Posted by: Cliff Jacobson
Adapt Or Die!
WebHomeUSAblog: The Blog of Online Real Estate Marketing
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